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Implications of UA deal

NoQuestionRox

What a Bonanza!
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Dec 18, 2008
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Going back to Kevin Plank's statement that suggests the deal doesn't really work unless Cal is successful in football and hoops, does this deal (finally) move the needle toward making winning in these sports a priority at Cal from an administration standpoint?

I mean I don't think UA would be happy to see Cal be a bottom dwelling wanker now that it's investing so much into the campus. All those other schools UA has signed, they don't have to worry about them trying to win. They may or may not do so, but their cultures are all about at least trying to win. Cal, as we know, has no history in the last 60 years of giving a shit, so this deal would seem to be a bit risky for UA from that standpoint. So is UA getting some assurances that Cal will be making the investments needed to compete for championships in the revenue sports?

One thing you can't help but notice is the inclusion of students, faculty, and staff as beneficiaries of this deal. Can this in any way be construed as trying to win over the anti-sports faculty on campus, by showing them how the school can generate more cash, and they can get more for themselves, if Cal is successful in the revenue sports, or am I just hallucinating and grasping at straws? In any case, it seems reasonable to assume this deal doesn't get done if Cal was 4-8 in football in 2015 and didn't make the NCAA tournament.
 
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