Today, Cal and Under Armour officially announce their partnership.Trace and I just got a news release this morning. Below are links to all the stuff we were sent.
Click here for a link to the full release.
Click here for to learn more about The Story of the Sather Stripe.
Click here for Cal Brand guidelines.
Click here for the Cal-Under Armour Rebrand Microsite
Cal, Under Armour Launch Partnership
BERKELEY – California's partnership with Under Armour® (NYSE:UA, UAA) officially begins today with a launch that marks a return to tradition for the Golden Bears and expanded opportunities for the Cal community.
"We are looking forward to the start of a long partnership that will be mutually beneficial to our university, Cal Athletics and Under Armour," said Director of Athletics Mike Williams.
"Through truly collaborative efforts, we are working together to create exclusive designs that will both reinforce and build upon the Cal brand. Our relationship, though, encompasses so much more, offering unique opportunities for students through a shared vision of innovation, research and entrepreneurship."
Initially announced in April 2016, the 10-year agreement is the first outfitting partnership launched in the Under Armour family that features a comprehensive, campuswide relationship with the global footwear and apparel leader. Under Armour will not only design and supply the footwear, apparel and equipment for the athletic department's wide range of men's and women's sports, but will also connect directly with the broader campus community, including Cal's 34 recreational sports club programs and the Cal Band.
The comprehensive partnership unlocks opportunities such as student internships and employment opportunities with Under Armour for UC Berkeley graduates, nutrition and fitness support, collaboration on charitable and philanthropic programs and exclusive product discounts for campus departments. The additional campus benefits are part of the university's recent efforts to build more meaningful, campuswide partnerships through the University Partnership Program, an initiative UC Berkeley launched in 2015.
"We are thrilled to kick-off our long-awaited partnership with UC Berkeley, a standard bearer for academic distinction and athletic achievement in California and around the world," said Ryan Kuehl, Senior Vice President of Global Sports Marketing, Under Armour. "We look forward to collaborating with Cal Athletics to usher in a new era of excellence and partnering with the entire campus community in exciting and innovative ways."
As part of the agreement, fans and student-athletes will see upgrades at Cal's facilities, including new signage and Cal branding to reflect a consistent appearance across all venues. In addition, both the court at Haas Pavilion and the turf at California Memorial Stadium, surfaces that have neared the end of their expected lifetimes, are being replaced. Construction at Haas Pavilion is nearing completion, while work at Memorial Stadium is underway.
The debut of the partnership also includes a rebranding of several key intercollegiate athletics marks, as well as custom additions, in a return to tradition for the Bears. The Cal script logo – one of the most iconic and recognizable marks in collegiate athletics – remains a staple of the Bears as the primary mark. The rebrand also introduces two classic California symbols in the walking Bear and the block C, which combine to replace the growling Bear logo. The Bears will also benefit from exclusive use of the custom Sather Stripe design, which pays homage to campus designs, including the Campanile. For more on the rebranding, visit the Cal-UA Brand microsite.
The Cal-Under Armour partnership is one of three new long-term agreements, along with Learfield (multimedia rights) and Learfield Licensing Partners (licensing) that will generate significant new revenue for Cal Athletics beginning this summer.
This new affiliation further expands Under Armour's footprint in the collegiate market on the west coast, with Cal becoming the brand's second all-school partnership in the Pac-12 Conference.
Cal and Under Armour kicked off the partnership this morning with yoga, zumba and tai chi clinics hosted by Berkeley Rec Sports. The celebration will continue Thursday with giveaways on @CalAthletics social media.
Under Armour-branded Cal uniforms will be unveiled in the coming months. Fans can purchase officially licensed gear beginning Thursday. The Student Store in Berkeley and the Fanatics shop online at shop.calbears.com are among the first retailers to feature the new apparel.
About University of California, Berkeley
The University of California, Berkeley is the world's premier public university dedicated to excellence in teaching, research and public service. This longstanding mission has led to the university's distinguished record of Nobel-level scholarship, constant innovation, a concern for the betterment of our world, and consistently high rankings of its schools and departments. The campus offers superior, high-value education for extraordinarily talented students from all walks of life, operational excellence, and a commitment to the competitiveness and prosperity of California, the nation, and the world. The University of California was chartered in 1868 and its flagship campus in Berkeley, on San Francisco Bay, was envisioned as a "City of Learning."
Today, there are more than 1,500 full-time and 500 part-time faculty members dispersed among more than 130 academic departments and more than 80 interdisciplinary research units. Twenty-two Nobel Prizes have been awarded to faculty, and 29 Nobel Prizes to UC Berkeley alumni. There are 7 Nobel Laureates, 33 MacArthur Fellows, and 4 Pulitzer Prize winners among the current faculty.
About Under Armour, Inc.
Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.
Click here for a link to the full release.
Click here for to learn more about The Story of the Sather Stripe.
Click here for Cal Brand guidelines.
Click here for the Cal-Under Armour Rebrand Microsite
Cal, Under Armour Launch Partnership
BERKELEY – California's partnership with Under Armour® (NYSE:UA, UAA) officially begins today with a launch that marks a return to tradition for the Golden Bears and expanded opportunities for the Cal community.
"We are looking forward to the start of a long partnership that will be mutually beneficial to our university, Cal Athletics and Under Armour," said Director of Athletics Mike Williams.
"Through truly collaborative efforts, we are working together to create exclusive designs that will both reinforce and build upon the Cal brand. Our relationship, though, encompasses so much more, offering unique opportunities for students through a shared vision of innovation, research and entrepreneurship."
Initially announced in April 2016, the 10-year agreement is the first outfitting partnership launched in the Under Armour family that features a comprehensive, campuswide relationship with the global footwear and apparel leader. Under Armour will not only design and supply the footwear, apparel and equipment for the athletic department's wide range of men's and women's sports, but will also connect directly with the broader campus community, including Cal's 34 recreational sports club programs and the Cal Band.
The comprehensive partnership unlocks opportunities such as student internships and employment opportunities with Under Armour for UC Berkeley graduates, nutrition and fitness support, collaboration on charitable and philanthropic programs and exclusive product discounts for campus departments. The additional campus benefits are part of the university's recent efforts to build more meaningful, campuswide partnerships through the University Partnership Program, an initiative UC Berkeley launched in 2015.
"We are thrilled to kick-off our long-awaited partnership with UC Berkeley, a standard bearer for academic distinction and athletic achievement in California and around the world," said Ryan Kuehl, Senior Vice President of Global Sports Marketing, Under Armour. "We look forward to collaborating with Cal Athletics to usher in a new era of excellence and partnering with the entire campus community in exciting and innovative ways."
As part of the agreement, fans and student-athletes will see upgrades at Cal's facilities, including new signage and Cal branding to reflect a consistent appearance across all venues. In addition, both the court at Haas Pavilion and the turf at California Memorial Stadium, surfaces that have neared the end of their expected lifetimes, are being replaced. Construction at Haas Pavilion is nearing completion, while work at Memorial Stadium is underway.
The debut of the partnership also includes a rebranding of several key intercollegiate athletics marks, as well as custom additions, in a return to tradition for the Bears. The Cal script logo – one of the most iconic and recognizable marks in collegiate athletics – remains a staple of the Bears as the primary mark. The rebrand also introduces two classic California symbols in the walking Bear and the block C, which combine to replace the growling Bear logo. The Bears will also benefit from exclusive use of the custom Sather Stripe design, which pays homage to campus designs, including the Campanile. For more on the rebranding, visit the Cal-UA Brand microsite.
The Cal-Under Armour partnership is one of three new long-term agreements, along with Learfield (multimedia rights) and Learfield Licensing Partners (licensing) that will generate significant new revenue for Cal Athletics beginning this summer.
This new affiliation further expands Under Armour's footprint in the collegiate market on the west coast, with Cal becoming the brand's second all-school partnership in the Pac-12 Conference.
Cal and Under Armour kicked off the partnership this morning with yoga, zumba and tai chi clinics hosted by Berkeley Rec Sports. The celebration will continue Thursday with giveaways on @CalAthletics social media.
Under Armour-branded Cal uniforms will be unveiled in the coming months. Fans can purchase officially licensed gear beginning Thursday. The Student Store in Berkeley and the Fanatics shop online at shop.calbears.com are among the first retailers to feature the new apparel.
About University of California, Berkeley
The University of California, Berkeley is the world's premier public university dedicated to excellence in teaching, research and public service. This longstanding mission has led to the university's distinguished record of Nobel-level scholarship, constant innovation, a concern for the betterment of our world, and consistently high rankings of its schools and departments. The campus offers superior, high-value education for extraordinarily talented students from all walks of life, operational excellence, and a commitment to the competitiveness and prosperity of California, the nation, and the world. The University of California was chartered in 1868 and its flagship campus in Berkeley, on San Francisco Bay, was envisioned as a "City of Learning."
Today, there are more than 1,500 full-time and 500 part-time faculty members dispersed among more than 130 academic departments and more than 80 interdisciplinary research units. Twenty-two Nobel Prizes have been awarded to faculty, and 29 Nobel Prizes to UC Berkeley alumni. There are 7 Nobel Laureates, 33 MacArthur Fellows, and 4 Pulitzer Prize winners among the current faculty.
About Under Armour, Inc.
Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.
